The problem seems to be that too many people are finding it far too easy to get wealthy by ignoring the "somewhere in the middle" nature of truth. There is no doubt that Big Pharma and trigger happy GPs who medicate at the drop of a hat have become huge problems. But at the same time, Western medicine and the scientific approach to healthcare have benefitted humankind beyond measure. Anyone who pretends this isn't the case is either naive, willfully ignorant, or selling something. Along a similar line, notions of mindfulness and personal responsibility are of immense value. The emerging science connecting lifestyle to mental well-being and physical health (e.g., sleep science) is likewise long overdue**. However, it is hard to get rich from being level-headed in one's adoption of these ideas. And for that reason, "wellness" is being corrupted by profiteers like Brogan, pharmaceutical advances are being corrupted by Big Pharma, critical thinking is being corrupted by both conspiracy theorists and cancel culture zealots, scientific research is being corrputed by the "publish or perish" orthodoxy of academia, and so on. In all these cases, it is the exaggerated profitability—whether in social or commercial capital—of extremist perspectives that is driving the public debate. I honestly don't know how it ends, but my optimistic side suspects (or perhaps only hopes) that what we're seeing is a gradual fine-tuning of people's bullshit metres. The time required to expose a shyster or charlatan is generally decreasing, and I think people are gradually becoming quicker to redirect their mental energy. Social media has presented a kind of crash-course in criticality for the big public, and the learning curve is steep, but I do think things will improve.

I have to say, the brilliant thing about this article is how smoothly it reveals to the reader that ultimately Brogan's increasingly extreme perspective is nothing more than the optimization of a business plan; cynical profiteering par excellence.

**It is worth noting that any GP worth their salt always considers lifestyle-based factors to be an essential component of diagnosis and treatment. If yours doesn't, you should find another.